Meet Grace, our digital marketing apprentice

To celebrate National Apprenticeship Week, we’re taking a look at members of the Mobile Mini team who are closely involved with the apprentice scheme.


So, who better to start off with than someone who’s right in the thick of it – digital marketing apprentice Grace Gibbin, who joined us in July last year.


Why did you choose to do an apprenticeship?

I chose to do this rather than going to university because I wanted to continue in education at the same time as learning on the job. This offers me a great chance to apply everything I’m learning to real life.


I thought the Digital Marketing apprenticeship looked really interesting and Mobile Mini seemed like a friendly and welcoming company.


What does your apprenticeship involve?

My daily role involves a real range of tasks, which is why I enjoy it so much – there’s always something new to learn. My core jobs are scheduling social media posts, writing blogs, creating spreadsheets with our website and social media stats, writing a monthly employee newsletter and creating email campaigns.


I attend Middlesbrough College twice a month, where we learn where to do our own research, as well as taking part in mock tasks individually and in groups. I also have monthly meetings with my assessor, to see how I’m getting on and address and concerns I may have.


What challenges have you faced so far?

I must admit, I struggled with making the transition from college to the working environment at first, but it soon passed! I am happy to get stuck in and I am feeling more confident every day.


It’s fantastic to always be learning, and I’m surrounded by so many knowledgeable people. I’m building up loads of new skills, from learning how to communicate with all sorts of people across the business to improving my creativity through writing blogs and creating content for social media.


Why do you feel apprenticeships are important for the next generation?

An apprenticeship really prepares you for the world of work, as you are not only still continuing education, you are also gaining so much valuable experience of a real workplace. I’d definitely recommend it!